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Green marketing can be a profitable way to present your product. Educated consumers are often willing to pay more for products that are environmentally friendly. But how do you employ green marketing strategies effectively?
According to a study conducted by the Renewable Energy for Rural Economic Development (RERED), green marketing strategies are most effective when you concentrate on the non-green aspects of the product. In other words, consumers accept green products more readily when they can see how they fit into mainstream use. An example of a green marketing strategy at work is the popularity of energy-efficient washers. Consumers like the appliances' practical benefits; the “greenness” of the product is just the icing on the cake.
|Sheri Ann Richerson|