Making Green Marketing Strategies Work For Your Business
Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Telecommuting and Green Technology and other Green Living topics.
Making Green Marketing Strategies Work For Your Business
Green marketing can be a profitable way to present your product. Educated consumers are often willing to pay more for products that are environmentally friendly. But how do you employ green marketing strategies effectively?
According to a study conducted by the Renewable Energy for Rural Economic Development (RERED), green marketing strategies are most effective when you concentrate on the non-green aspects of the product. In other words, consumers accept green products more readily when they can see how they fit into mainstream use. An example of a green marketing strategy at work is the popularity of energy-efficient washers. Consumers like the appliances' practical benefits; the “greenness” of the product is just the icing on the cake.
| Guru Spotlight |
| Carma Spence-Pothitt |
