Eco-friendly fashion has hit mainstream culture. Big name designers are using organic fiber and even recycled plastic soda bottles which they turn into fabric. Being green sells and no one wants to be left behind. Stars such as Lindsay Lohan and Leonardo Dicaprio are buying eco-friendly fashion clothing as well. U2's Bono and his wife Ali Hewson created a line of socially conscious clothing known as “Edun.” When looking at eco-friendly fashion it is important to look at more than the rather the materials are organic or recycled. Fair trade practices are another important aspect so you know you are buying clothes from a company that pays people a fair wage to make them. Eco-friendly fashion can even be seen on the Runway as well. Organic clothing is more comfortable than conventional clothing in part because it is not as stiff to begin with and softens with each washing. Another great aspect of eco friendly fashion is that it saves the environment because of the material it is made from as well as the fact that the crops and animals used to provide the fibers for the materials were grown or raised using sustainable farming practices. When you think about the amount of pesticides and herbicides that go into regular farming practices you begin to realize how much they destroy the soil, the water and the entire environment. Eco friendly clothing helps eliminate the damage caused to the environment by chemicals because of the way the products are raised, grown and manufactured.