June 6, 2008, Newsletter Issue #102: Eco Friendly Marketing

Tip of the Week

Environmentally friendly marketing can save companies money, save resources and promote their business as being a good corporate citizen. Eco-friendly marketing is possible for all businesses if they first develop an environmental policy statement for their company and then appoint someone to see that the policy rules are followed through. Every employee should be a part of the green marketing strategy as well. Numerous green products are available today, so even if you use old-fashion methods of mailing, you can still use environmentally-friendly marketing. If you need to use envelopes with a clear window on them choose an envelope made with a corn film based window patch. Reducing the size of the envelope or using a postcard can help save resources as well. Many environmentally friendly marketing firms use only recycled paper and print their information on both sides of the sheet of paper. Another option is to use groundwood paper which uses a mechanical pulping process instead of the typical chemical process used to make paper. It also uses fifty percent fewer trees to make the same amount of paper. Another green marketing strategy that is catching on is paperless marketing. Many people prefer to shop online and receive email promotions instead of having their mail box filled with paper. Once you have made the move to environmentally friendly marketing be sure to let both your customer base and the media know that you are an environmentally friendly marketing company who is using green marketing strategies.

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